How to Create Professional Facebook Group for Your Brand
Did you know there are committed Facebook bunches for "rodent mothers" (ladies who claim rats, probably), individuals who holler at lifeless things?
In the event that you utilize Facebook for individual purposes, you may have participated in a Facebook assemble – or maybe you are a greater amount of the quiet "prowler" type. In any case, individuals join Facebook bunches for an assortment of reasons. Regardless of whether it's a youthful grown-up hoping to associate with others in another area or a business person hoping to fabricate his business portfolio, Facebook bunches arrive in an assortment of shapes, sizes, and flavors.
Wait, what is a Facebook Group?
A Facebook group is a page on Facebook created to enable a group of people to interact around a common topic. Oftentimes Facebook groups are used for businesses and organizations to promote and inform their customers and prospects about different products, events, or updates happening in relation to their company or industry.
Facebook groups can be used for a wide array of purposes, but some common ones for businesses include networking purposes, to build customer relationships and develop brand ambassadors, or as a support hub to help customers in need.
It is always good practice to establish a goal before creating your Facebook group. Having a clear set goal and target audience in mind will help you properly configure your Facebook group, starting with the name of the group, and going all the way down to the fine detailed copy. Decisions will need to be made like whether or not you want the group to be private or public, who is going to help manage comments, will the group be targeted towards a specific location, etc.
Overwhelmed? Don’t be! I’ve created this guide to walk you through the set-up process, and I also provide some reasons why doing so will benefit your business in the long run. Let’s start with the set-up process!
How to Create a Facebook Group
Here’s the process in seven easy steps.
#1: Navigate to the “Groups” button under “Explore” on your Newsfeed page
The first step is going to the “Groups” button (pictured below), which you’ll find to the far left of your newsfeed page when logged into Facebook. Click on that button, and move right along to step number two.
#2: Hit “Create Group” in the top right corner
Once you have completed step number one, you will land on a page with all of your Facebook group information, some pending group invitations, and likely far too many “I lost my phone” groups joined in the early 2000’s. Ignore all the nonsense, and go to the top right hand corner to hit the green button that reads “+ Create Group.”
#3: Choose your group settings
Now the real fun begins! The first thing you will want to do is to customize your groups settings to ensure they are in-line with the purpose and mission of your Facebook group.
The first few things you will be prompted to do include…
The name of your Facebook group should be short, sweet, compelling and direct. Don’t attempt to be mysterious here – the name should communicate the content and purpose of your group.
When it comes to inviting people, the best strategy here is to personalize your invite with a short note, which you’ll be prompted to do by Facebook. Providing some context as to why these individuals should join will increase your chances of building a community faster.
Lastly, chose your privacy settings. Do you want your group to be open and searchable by the public, closed so that anyone can find the group, but only members can post, or secret and very exclusive (aka only members can find and post to the group)?
Obviously, there is a lot to consider when making this decision, but considering your group’s main mission will likely help you determine the best option. For example, if you want your Facebook group to attract leads, you’ll want it to be public. But if it’s for customers only, or if it might contain sensitive information, choose the “Closed” option.
#4: Upload your Facebook group photo
Your Facebook group photo might seem like a minuscule detail, but it is actually one of the most important pieces. In fact, you likely want to skip the invite part of step #3 until you’ve completed this step!
You want to think of your group photo like the cover of a book. It needs to be visually compelling while relating to the group’s purpose. If your group is all about practicing yoga, and you show me an image of someone playing soccer, I’m going to be quite confused.
Take time to choose the perfect picture that is visually engaging and contextually relevant, and make sure it uploads properly to fit the size of the frame.
#5: Edit your group settings
Now that your group is up and running, it’s time to dig even deeper into your settings to ensure your group is configured the way you want. You can do so by navigating to the “…More” section, right below your group photo, and then clicking on “Edit Group Settings.”
Within this section you’ll find many options to further customize your group. A few to pay attention to include:
Of course there are many other ways to customize your Facebook group. A few of these include: linking other pages, choosing a group color, customizing your group’s contact information, changing your privacy settings, determining membership approval, and using the “ask a question” option to learn about new group members.
#6: Create your first post! (And make it interactive!)
How exciting is this: It’s time to create your very first Facebook group post! The pressure is high because you need this first post to be as engaging as possible. Luckily, Facebook makes that easy with features that allow you to tag friends, ask for recommendations, and my personal favorite, poll your group members.
A great way to start your group off on the right foot is by engaging with your audience, and asking them what they are interested in discussing via a poll. Give it a shot!
#7: Promote your new Facebook group!
Last, but definitely not least, you need to spread the word about your new, cool Facebook group. Facebook gives many options for promoting your group from sharing on your own timeline, sharing in another group, sharing on a friend’s feed, sharing in an event, sharing in a private message, etc. Start spreading the word with these easy-to-use features!
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In the event that you utilize Facebook for individual purposes, you may have participated in a Facebook assemble – or maybe you are a greater amount of the quiet "prowler" type. In any case, individuals join Facebook bunches for an assortment of reasons. Regardless of whether it's a youthful grown-up hoping to associate with others in another area or a business person hoping to fabricate his business portfolio, Facebook bunches arrive in an assortment of shapes, sizes, and flavors.
Wait, what is a Facebook Group?
A Facebook group is a page on Facebook created to enable a group of people to interact around a common topic. Oftentimes Facebook groups are used for businesses and organizations to promote and inform their customers and prospects about different products, events, or updates happening in relation to their company or industry.
Facebook groups can be used for a wide array of purposes, but some common ones for businesses include networking purposes, to build customer relationships and develop brand ambassadors, or as a support hub to help customers in need.
It is always good practice to establish a goal before creating your Facebook group. Having a clear set goal and target audience in mind will help you properly configure your Facebook group, starting with the name of the group, and going all the way down to the fine detailed copy. Decisions will need to be made like whether or not you want the group to be private or public, who is going to help manage comments, will the group be targeted towards a specific location, etc.
Overwhelmed? Don’t be! I’ve created this guide to walk you through the set-up process, and I also provide some reasons why doing so will benefit your business in the long run. Let’s start with the set-up process!
How to Create a Facebook Group
Here’s the process in seven easy steps.
#1: Navigate to the “Groups” button under “Explore” on your Newsfeed page
The first step is going to the “Groups” button (pictured below), which you’ll find to the far left of your newsfeed page when logged into Facebook. Click on that button, and move right along to step number two.
#2: Hit “Create Group” in the top right corner
Once you have completed step number one, you will land on a page with all of your Facebook group information, some pending group invitations, and likely far too many “I lost my phone” groups joined in the early 2000’s. Ignore all the nonsense, and go to the top right hand corner to hit the green button that reads “+ Create Group.”
#3: Choose your group settings
Now the real fun begins! The first thing you will want to do is to customize your groups settings to ensure they are in-line with the purpose and mission of your Facebook group.
The first few things you will be prompted to do include…
- Name your group
- Invite people
- Select your privacy settings
The name of your Facebook group should be short, sweet, compelling and direct. Don’t attempt to be mysterious here – the name should communicate the content and purpose of your group.
When it comes to inviting people, the best strategy here is to personalize your invite with a short note, which you’ll be prompted to do by Facebook. Providing some context as to why these individuals should join will increase your chances of building a community faster.
Lastly, chose your privacy settings. Do you want your group to be open and searchable by the public, closed so that anyone can find the group, but only members can post, or secret and very exclusive (aka only members can find and post to the group)?
Obviously, there is a lot to consider when making this decision, but considering your group’s main mission will likely help you determine the best option. For example, if you want your Facebook group to attract leads, you’ll want it to be public. But if it’s for customers only, or if it might contain sensitive information, choose the “Closed” option.
#4: Upload your Facebook group photo
Your Facebook group photo might seem like a minuscule detail, but it is actually one of the most important pieces. In fact, you likely want to skip the invite part of step #3 until you’ve completed this step!
You want to think of your group photo like the cover of a book. It needs to be visually compelling while relating to the group’s purpose. If your group is all about practicing yoga, and you show me an image of someone playing soccer, I’m going to be quite confused.
Take time to choose the perfect picture that is visually engaging and contextually relevant, and make sure it uploads properly to fit the size of the frame.
#5: Edit your group settings
Now that your group is up and running, it’s time to dig even deeper into your settings to ensure your group is configured the way you want. You can do so by navigating to the “…More” section, right below your group photo, and then clicking on “Edit Group Settings.”
Within this section you’ll find many options to further customize your group. A few to pay attention to include:
- Adding a group description
- Selecting a group type
- Adding tags
- Specifying location
- Making these customizations will help give group members more context around the way your group operates, as well as help new potential members and leads find your group and join in.
Of course there are many other ways to customize your Facebook group. A few of these include: linking other pages, choosing a group color, customizing your group’s contact information, changing your privacy settings, determining membership approval, and using the “ask a question” option to learn about new group members.
#6: Create your first post! (And make it interactive!)
How exciting is this: It’s time to create your very first Facebook group post! The pressure is high because you need this first post to be as engaging as possible. Luckily, Facebook makes that easy with features that allow you to tag friends, ask for recommendations, and my personal favorite, poll your group members.
A great way to start your group off on the right foot is by engaging with your audience, and asking them what they are interested in discussing via a poll. Give it a shot!
#7: Promote your new Facebook group!
Last, but definitely not least, you need to spread the word about your new, cool Facebook group. Facebook gives many options for promoting your group from sharing on your own timeline, sharing in another group, sharing on a friend’s feed, sharing in an event, sharing in a private message, etc. Start spreading the word with these easy-to-use features!
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